One example is worth more than a thousand words, so let's have a look at a case where BlackBerry OS 10 would show you just one contact, even you actually have two in your address book.
If you had the following three cards in your address book, the address book application on your BlackBerry OS 10 device would just show you one contact:
- John Doe; Mail: john.doe@example.org; Phone: +14151xxxxx
- Acme Inc; Mail: acme-inc@example.org; Mail: john.doe@example.org; Phone: +14152xxxxx; Web: http://acme-inc.example.org
- Sales Team; Mail: acme-sales@example.org; Mail: john.doe@example.org; Phone: +14153xxxxx
- John Doe; Mail: john.doe@example.org; Mail: acme-inc@example.org; Phone: +14151xxxxx; Phone: +14152xxxxx; Phone: +14153xxxxx; Web: http://acme-inc.example.org
We are quite sure that this is a bug (if the name is different, those cards shouldn't get merged) and have reported it to BlackBerry - you should do so, too if you've run into this problem. :-)